Value Proposition & Agent Experience, Senior Lead

Value Proposition & Agent Experience, Senior Lead

Địa Điểm Làm Việc: Hồ Chí Minh | Hà Nội
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Mô Tả Công Việc

Reports to: Head of Agency Channel Brand & Marketing
Location: Ho Chi Minh City
Function: Agency Distribution I Department: Agency Channel Brand & Marketing
Role: Individual Contributor

The Opportunity:
We are looking for Value Proposition & Agent Experience, Senior Lead who is responsible for driving Agency quality growth (recruitment and salesforce engagements) through building up compelling value propositions for Fulltime & Franchise in sync with AIA Health-led strategy.
- Design: Value proposition for direction in recruitment and retention. Embed in agent & agent leaders journey from sales activities to multiple experiences (contests, trips, recognitions). There are 3 communities to shape and build up: Partner community (Cộng đồng Cộng sự kênh toàn thời gian); Prosperity community (Cộng đồng thịnh vượng trù phú kênh Tổng đại lý); Unlimited success community (cộng đồng Thành công không giới hạn kênh Alpha)
- Track & Verify: Tracking & Validate in implementation.

Roles & Responsibilities:
- Build personas for agent sales force (traits, needs, experiences, behaviors, goals, etc) which is necessary to customize approach strategy, value propositions, benefits, engagement for better results.
- Develop agent value propositions for each Agency Distribution channel that are distinct from one another but still fall under AIA umbrella value proposition (complete with proof-points & an ecosystem to support actions)
- Be accountable to provide Agency Distribution insights & analytics inputs (including planning & executing in-house or outsourcing research) to collaborate with cross-functional teams to define solutions
- Performance tracking on all marketing activities, agent campaigns, agent experience & engagement
- Build action plan for agency culture development and keep enhancing agents experience & engagement.
- Plan on campaigns to grow the top with MDRT & Gamma
- Collab in branding campaigns for GTM value propositions
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Yêu Cầu Công Việc

- Education: University degree
- Experience: Experience design, corporate culture, internal communications, partnership development
- Skills: design thinking, UX design, strategic planning, business analytics skill, presentation and pitching
- Passionate to work with people, empathy, psychological understanding, well-being believer, highly committed
- Technology savvy

Địa Điểm Làm Việc

14F, Saigon Centre 2, 67 Le Loi, District 1, HCM
15f Lotte Center Hanoi Road, Cống Vị, Ba Đình, Hanoi, Vietnam

About AIA Vietnam

AIA Vietnam is a member of the AIA Group, the largest independent publicly listed pan - Asian life insurance group. Established in February 2000, AIA Vietnam has successfully built a solid foundation for sustainable development with focus in training our talent resources of almost 1000 employees and over 20,000 agents working at 170 offices in more than 50 provinces in Vietnam.

Today, 18 years after its inception, AIA Vietnam has grown to be a trusted brand in Vietnam. AIA Vietnam serves the holders of over 850,000 policies across the country. For our outstanding achievements in the development of life insurance industry in Vietnam, we have received multiple trusted awards, including:
• Golden Dragon Award
• Certificate of Merit by the Prime Minister
• Trusted Products, Perfect Service award by Consumer choice
• Vietnam Best-known Brand
• TOP 100 Best Places to work in Vietnam
• “Trusted Brand 2015” award
• Certified "Great Place to Work®" period June.18 – May.19

Company Details:

Xem toàn bộ thông tin công ty
14/F , Saigon Center Tower 2, 67 Le Loi Street, Ben Nghe, District 1, Ho Chi Minh City, Vietnam.
1.000-4.999 nhân viên
Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

Mức phí tốt nhất chỉ từ 600.000 VND/năm

Cung cấp bảo hiểm cho người thân: Cha Mẹ (lên tới 70 tuổi) và Con

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