Media MICE (https://mediamice.com/) is ophthalmology’s go-to content marketing and publishing company in Asia-Pacific, based in Singapore. Since 2009, Media MICE has been helping medical device and pharmaceutical companies, as well as ophthalmologists, with writing, editing, and content marketing services, both in the region and globally. We assist in the publication of peer-reviewed journal manuscripts in ophthalmology internationally, articles in our own and other trade magazines, and engaging content using augmented reality and other interactive means. Its in-house ophthalmology magazine - PIE - is Asia-Pacific’s first and only magazine on the posterior segment and the world’s first funky ophthalmology magazine. In 2019, Media MICE launched CAKE, Asia-Pacific's most delicious magazine on the anterior segment, and in 2020 (amidst the COVID-19 pandemic) - COOKIE - the world's first funky optometry magazine was born.