Brand Specialist

Working Time:

Office working hour: From Mon to Fri: 8:00 – 17:00

Detailed Job Description:

Key Responsibilities:

ANNUAL PLANNING

- Assist in building Annual Marketing Plan for brand in Vietnam/Laos/Cambodia define brand objective, Job to be done, Activities & Budget full year.

- Develop brand campaign plan.

BRAND MANAGEMENT

- Assist to manage ATL (TVC, Digital, PR, LCD/Frame, Ecom…) & BTL (OOH/ Events/ Sponsorship/ MT Décor/...) activities/ the consumer activation or promotions to build connection with consumers on ground & off ground.

- Propose the development of label/carton/packaging design/new innovation…

- Follow up and analyze the Brand development (sales, market execution) and propose suitable programs.

- Follow up and ensure Branding expense used effectively and efficiently.

CREATIVE & MARKETING RESEARCH ACTIVITIES

- Contribute for internal creativity activities as building TVC story, KV idea, POSM for Vietnam/ Laos/ Cambodia market.

- Assist to work with Production House for TVC production or agency/internal design KV development.

- Work with Media team to carry out Media Plan, TVC, Digital, PR, LCD/Frame…

PROJECT MANAGEMENT & CROSS FUNCTION WORK

- Assist to coordinate and lead internal and external relevant departments to ensure projects done properly and at high quality.

- Co-ordinate with other departments (R&D, Production, Logistic, Accounting…) to implement projects smoothly.

- Co-operated with Trade Marketing/Modern Trade to develop Display/Promotion program on the route to market to expand brand availability and visibility at stores.

MARKETING INTELLIGENT

- Assemble and analyze information on economy, competition strategy & activation, customers insights, and consumer needs & demands.

- Follow up, visit markets and analyze feedback from customers, consumers, then propose reactions.

- Support Brand’s operational work in SAP software, implement documentation work if any, and do some other reports when required.

- Other work assigned by direct Brand Manager, Head of Brand.

- Gender: Female

- Vietnamese, age from 23-28

- Bachelor in Marketing/ Foreign Trade/ Communication/ Business administration

- 1 – 2 years experience as an Brand/ Marketing

- Fluent in English (both oral & written)

- Familiarity with latest marketing trend.

- Strong knowledge about Marketing, Advertising & Communication, Product & Packaging, Research and Analysis

- Have experience in ASEAN/ Indochina markets is a plus.

- Excellent in communication and teamworking/ Organized/ Motivated/ Strategic/ Quality-driven/ Flexible/ Persuasive

- Creative/ Self-confident/ Discipline/ Trustworthy/ Careful/ Hard working