Business Development & Marketing Manager - Education Field (Edtech) - Ha Noi

SUMMARY OF TASKS

I. Business Development Tasks (75%)

- Develop and execute comprehensive business development strategies to expand the market presence and drive revenue growth.

- Develop a sales and customer service strategy for Five Star E-learning (FSEL) Individual product users via Schools and Agency channels.

- Develop a sales and customer service strategy for FSEL in-school product users via the Department of Education and Agency channels.

- Develop a sales and customer service strategy for FSEL in Center product users via the Centers of various education brands in the market.

- Set targets for trial users, actual users, revenue, and costs for each FSEL business segment.

- Coordinate with various departments to draft proposals for licenses from the District, Department, Ministry levels, and draft contract templates for signing.

II. Marketing Tasks (20%)

- Prepare and deliver sales/marketing presentations, proposals, and reports to key stakeholders such as: educational institutions, government agencies….

- Lead marketing initiatives to enhance brand visibility and generate leads, including digital marketing, content creation, and social media management.

- Conduct high-level market research and competitor analysis to identify new opportunities and stay ahead of industry trends.

- Organize the evaluation, measurement, and monitoring of the effectiveness of Sales/Marketing campaigns and prepare periodic and ad hoc reports as required and regulated.

- Collaborate with the PR-Marketing Team from AG in developing resources: Content (images, videos, articles...) and community (Fanpage, forum, group, Zalo... for Marketing activities.

- Monitor and evaluate the performance of business development and marketing initiatives, making adjustments as needed to optimize results.

- Stay up-to-date on industry developments and best practices to continuously improve our business development and marketing efforts.

III. Human Resources Management (5%)

Recruit, retain, train, inspect, evaluate, reward and discipline personnel in accordance with the current regulations of the Group.

REQUIREMENTS:

- Bachelor's degree or higher in Marketing, Multimedia, Business Administration, Economics, or related fields, from an overseas University is preferred.

- Over 8 years of experience with a proven record of sales growth, including at least 4 years in equivalent positions at educational, training, and educational technology companies or corporations.

- Fluent in English with proficiency in all four skills.

- Extensive knowledge of business and marketing in the education sector.

- Ability to conduct high-level market research, develop strategies, and plan marketing activities.

- Familiarity with technology, data, communication trends, and marketing in the context of digital transformation.

- Proficiency in both online and offline marketing tools and methods.

- Strategic vision and direction.

- Sharp strategic thinking ability.

- Strong management skills.

BENEFITS:

- Attractive income.

- Sales performance bonuses.

- Annual salary review.

- Holiday bonuses and special occasion bonuses.

- Engaging team-building activities such as afternoon tea parties, birthdays, company outings, and year-end parties.

- Bao Viet Health Care insurance and health check-ups at reputable facilities.

- International, professional working environment with young, dynamic, and friendly colleagues. The company is a part of the Atlantic Education Group, which is experiencing strong development and growth.