Community Specialist - Marketing Communications

Functional Objective

A community specialist acts as the liaison between an organization and its audience. He/she acts as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build brand presence and trust, both online and in-person.

Your role is the link between business and social media followers, using marketing strategies and social media know-how to deliver our brand's message in a creative way.

Report to: Country Communication Manager

Key Responsibilities

● 35% Managing & handling all community activities and communications

○ Involved in various activities such as branding, PR, social media, events, and marketing content to build a strong brand identity

○ Create and manage the voice of an organization to build brand awareness within the online and offline community

○ Monitoring and optimizing community engagement levels

○ Growing our social following through various initiatives

○ Organize and manage events to boost brand awareness

○ Using communication methods to increase followers to social media accounts

○ Manage campaigns for various social media platforms to align with marketing strategies

○ Planning and leading social events, corporate events and workshops to grow our social community

○ Representing our brand at events and trade shows when needed

○ Adjust content strategies and maximize its potential according to what works

○ Adhere to brand guidelines & community standards

○ Work closely with Creative & Production team (designers, producer, editors) and freelancers to produce design, videos, copies and ensure content is informative, on-point, on-brand and appealing

❖ 35% Community Outreach & Build Relationships

○ Ensure that customers on social media platforms are being nurtured and responded to

○ Build relationships with target audience, customers, industry professionals, journalists, and partners

○ Engage with the online community and respond to comments and feedback

○ Be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community

○ Find new marketing and outreach opportunities to push brand image and products

○ Alert our customer service team of any technical issues or concerns noted on social media

○ Creating co-branded content to boost brand awareness

❖ 10% Research & optimization

○ Stay up to date with current technologies, best practices, tools, applications, channels, design, trends and strategy in social media

○ Research on current benchmark trends and audience insight

○ Analyze, review and measure effectiveness of on-going campaigns in an effort to maximize results

○ Make recommendations to optimize on-going campaigns based on set metrics and data

○ Generate performance reports to have key learning for upcoming projects

❖ 10% Other tasks as per request of manager and company

❖ 10% Other assigned tasks

● University graduate (Major in Marketing/Media/Communications/Business is preferable)

● Meticulous (precise and care to details), proactive, and willing-to-learn. Well-planned, good at influencing skill and ability to work across functions

● Ability to identify and track relevant community KPIs

● Excellent verbal communication skills

● Hands on experience with social media management

● Attention to detail, critical-thinker and problem-solve

● English and Vietnamese fluency

● Understanding of Health + Fitness categories would be an advantage

● 2+ year experience in Marketing or relevant field.