[HCM] Strategy Marketing Deputy Manager (E-Commerce)
Job description
pPRIMARY OBJECTIVES - Developing strategies and tatics to boost the company's reputation and drive qualified traffic - Play a crucial role in achieving AeonEshop business goals and objectives by building Marketing strategy & lead the marketing team to effectively executive activities, promotion, advertisement. - Apply digital tools & tatics to drive traffic to company pages and accumulate loyal customers database. - Plan & lead mid to long term marketing strategy to gain trust & strong bond with Aeon customers. - Cooperate with internal & external marketing team to plan, develop and implement all aspects of digital marketing strategy to reach more customers, achieve more revenue, and build stronger relationships with our customers/partners. 1. Marketing Strategy to enhance customers' engagement - Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation. - Plan & propose 4P strategy, marketing calendar, promotion campaigns to achieve company goals. - Develop & manage social networking channels: Facebook, tiktok, zalo, YouTube, Instagram, … - Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives. 2. Lead marketing team to achieve KPIs - Leading & developing the team to effectively working toward common goals. - Setting KPIs, Goals, Objectives & guide the team to achieve these targets. - Cooperate with internal & external teams to accomplish company missions and projects. - Nurture learning & developing spirit among team. 3. Develop & optimize current & future Ecommerce platforms - Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process. - Take part in projects to build & develop new platform follow company direction. - Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers. - Integrate & utilize supporting system & tools such as CRM, to maximize customer life time value - Development plan according to each specific stage to assess the level of each campaign. 4. Control Marketing budget & expenses to reach target operating income - Regularly review & revise contracts, agreement with agencies & partners in order to maximize efficiency & ROI. - Control marketing budget and other related expenses to achieve target operating income. - Utilize all owned & earned media to reduce dependence on paid media./p
Job requirements
p- Bachelor's Degree in Business or Marketing - Above 4 Years experience in Marketing or similar position (OMO experience is preferable) - Good English is a must - Team-Oriented, Goal-Oriented, Customer-Oriented - Good planning skills - Good communication skill - Work well under pressure BENEFITS - 13 month salary - Performance bonus - Transportation allowance - Phone allowance - Premium Healthcare - Full salary social insurance - Meal at canteen - 1 day work from home per week (after probation) - 12 days annual leaves - Many opportunities of development (transfer, promote) - Training and learning development;/p
What We Can Offer
Bonus
Healthcare Plan
Training
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
04/04/2024
Manager
Marketing, Advertising/Communications > Marketing
Marketing Retail, Online Marketplace, Marketing Strategy, Offline Marketing
Retail/Wholesale Trading
English
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Not shown
Job Locations
30 Đường Tân Thắng, Celadon City, Tân Phú, Thành phố Hồ Chí Minh, Việt Nam
30 Tân Thắng, Phường Sơn Kỳ, Quận Tân Phú, Thành phố Hồ Chí Minh
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