[HCM] Strategy Marketing Deputy Manager (E-Commerce)

pPRIMARY OBJECTIVES - Developing strategies and tatics to boost the company's reputation and drive qualified traffic - Play a crucial role in achieving AeonEshop business goals and objectives by building Marketing strategy & lead the marketing team to effectively executive activities, promotion, advertisement. - Apply digital tools & tatics to drive traffic to company pages and accumulate loyal customers database. - Plan & lead mid to long term marketing strategy to gain trust & strong bond with Aeon customers. - Cooperate with internal & external marketing team to plan, develop and implement all aspects of digital marketing strategy to reach more customers, achieve more revenue, and build stronger relationships with our customers/partners. 1. Marketing Strategy to enhance customers' engagement - Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation. - Plan & propose 4P strategy, marketing calendar, promotion campaigns to achieve company goals. - Develop & manage social networking channels: Facebook, tiktok, zalo, YouTube, Instagram, … - Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives. 2. Lead marketing team to achieve KPIs - Leading & developing the team to effectively working toward common goals. - Setting KPIs, Goals, Objectives & guide the team to achieve these targets. - Cooperate with internal & external teams to accomplish company missions and projects. - Nurture learning & developing spirit among team. 3. Develop & optimize current & future Ecommerce platforms - Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process. - Take part in projects to build & develop new platform follow company direction. - Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers. - Integrate & utilize supporting system & tools such as CRM, to maximize customer life time value - Development plan according to each specific stage to assess the level of each campaign. 4. Control Marketing budget & expenses to reach target operating income - Regularly review & revise contracts, agreement with agencies & partners in order to maximize efficiency & ROI. - Control marketing budget and other related expenses to achieve target operating income. - Utilize all owned & earned media to reduce dependence on paid media./p

p- Bachelor's Degree in Business or Marketing - Above 4 Years experience in Marketing or similar position (OMO experience is preferable) - Good English is a must - Team-Oriented, Goal-Oriented, Customer-Oriented - Good planning skills - Good communication skill - Work well under pressure BENEFITS - 13 month salary - Performance bonus - Transportation allowance - Phone allowance - Premium Healthcare - Full salary social insurance - Meal at canteen - 1 day work from home per week (after probation) - 12 days annual leaves - Many opportunities of development (transfer, promote) - Training and learning development;/p